moodboards

Kereang reader profile

this is the reader profile of kerrang magazine it shows that the average audience is male but 40 percent is female this means that to target the audience groups the magazine uses basic colours that do not make either reader group alienated to the colour differences, the reader profile shows that the average age for kerrang is 19, the target audience is a media savvy group, who are active consumers of media, fashion, and computer games. the adult circulation of kerrang is 85377, showing that even though the majority of readers are teens adults still buy it, this is most probably because they buy it for their kids. the magazine targets Young teens this means that the magazine cannot be expensive, because young readers will not have much money. the magazine would advertise about technology because this is what the target audience is in to.

because the magazines readers enjoy fashion it is important to find  out what fashion the reader is interested in, this means that they have to find out what styles are up to date meaning that they need information as to what the readers are wearing otherwise they are not going to read something which they are not going to enjoy i.e. posting about the latest pop clothes in kerrang who's target audience are not into that type of thing.


the reader profile also shows what language to use with the reader because there is no point in talking in text speak to readers who do not enjoy text speak this is also evident in slang, meaning that if the magazine wants to talk to it's target audience it will use the correct terminology that the readers can understand and so that it is not insulting or diminutive to the reader.

The KERRANG! Reader

this shows the audience majority of readers are male but it is a close difference in percentages just 8 percent difference, this shows the group who like rock and the styles of kerrang are closely related together.
the age groups of readers in in the majorities of 15-24 and a smaller percentage in 25-34 this shows that the audience to target a music magazine with would be teenagers becausee they are closest related to the music in which they listen to not to mention most artists in that genre will be that age group also.

social class

social class system

 I am probably going to target lower class and working class because that is where most if not all of the youth are located and since the majority of music magazines are purchased by the youth then it is wise to target them because there is no point in targeting the upper classes who probably don't even read music magazines.

demographics

demographics - A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social classbands (as the rich may want different products than middle and lower classes and may be willing to pay more) and gender (partially because different physical attributes require different hygiene and clothing products, and partially because of the male/female mindsets). (source Wikipedia)

Tokio Hotel

Tokio hotel

Tokio hotel is a German band and so this is why the spelling of Tokyo is Spelled Tokio because of the translation differences.  the band formed in 2001 and have released 4 albums in English and more in German.

the bands two main stars are Bill and Tom who are twins and the main focus of the group in 2011 Tokio Hotel where voted to having the billest Fan army in the world as voted for by the fans, this is not the first ime they have won the award and i have voted for them myself :)


members:

Bill Kaulitz - lead vocals
Tom Kaulitz - guitar
Georg Listing - bass
Gustav schfer - drums


Tokio Hotel

motionless in white immaculate misconception

motionless in white immaculate misconception

music profile of me

I enjoy listening to lots of rock music but also have a few varied tastes these include


Tokio Hotel
Motionless in white
black veil brides
slipknot

and many many more


i will be posting profiles on my favourite two bands in another post.

conventions of three front covers

The Genre I'm Covering.

the metal genre has very well performed music, and has more meaningful lyrics than pop because the majority of the time the artists themselves have wrote their own music.

the reason for choosing this genre is because metal, and rock are so influential towards other genres  and so have an impact, this means that no matter what genre is covered there will always be metal and rock influences in it, this means that by covering these genres I can get to where the source of the influence comes from, rock and Screamo.

the screamo genre

Screamo is a sub genre of hardcore punk that predominantly evolved from emo, among other genres, in the early 1990s. This initially involved a more aggressive offshoot of emo music that developed in San Diego in 1991. Screamo essentially describes a particularly dissonant style of emo influenced by hardcore punk.
Screamo uses typical rock instrumentation, but is notable for its brief compositions, chaotic execution, and screaming vocals.

 (Screaming is a vocal technique that is most popular in sub genres of heavy metal, and is also used in some genres of punk and industrial. While intensity, pitch, and characteristics vary from vocalist to vocalist, screamed vocals generally accompany heavy music, and are associated with more aggressive musical themes or styles.) While occasional screaming has been used for effect in heavy metal since the genre's dawn in the late 1960s (with singers such as Robert Plant, Ian Gillan and Rob Halford employing the technique frequently), screaming as a normal method of lyrical delivery first came to prominence in heavy metal as part of the thrash metal explosion of the 1980s.Thrash metal was influenced both by heavy metal and by hardcore punk, the latter of which often incorporated shouted or screamed vocals. The first instance of screaming used as a constant delivery of lyrics was Chuck Schuldiner of the band Death.



(sources wikipedia, me)

breif

to design a contents page, front cover and double page spread of a new music magazine. all images and text must be original, a minimum of 4 images.

evaluation of front cover

Evaluation of Front cover

During the production of the final front cover I made created multiple drafts of the front cover changing fonts and the background images.

My magazine follows the conventions of placement of the title and also the placement of pull quotes, this is to allow it to be easily recognised and to show what is inside the magazine, it also creates a more traditional look to the magazine. My magazine cover does not show the conventions of multiple images detailing what is inside I decided not to do this as it would have made the image too cluttered.

My magazine shows stereotypical college students and shows them enjoying themselves inn a location that is not clear or focused on. The magazine is targeting the age group of 16-18 due to the magazine been about people in the age range and the fact that college is for 16-18 year olds typically and so I fitted my image into this. My audience for the magazine is young college attendees who will get the most from the magazine and the magazine is designed to keep them informed about the college, although the college magazine could appeal to people in college who do not attend but are still in the correct age range.

To attract the target audience the magazine looks quite plain and basic but still colourful and attractive to draw people in, this helps to show people that the magazine is not targeting a particular genre and is instead appealing to a wider target audience it does this by not giving away much about its overall context and instead appealing to the masses. My magazine contains a plug to appeal to people especially the target audience of students to win a competition this is to draw them in to buying the magazine because there is then a chance of winning something they would not otherwise get. The image its self  is placed in a way that the models are wearing current styles to appeal to the new audience members and also look more attractive, it also helps to make the magazine break down barriers of age and social class because everything is simple and not high priced, the price of the magazine its self is also reflected in this because it is not something that is cheap but it is not overly expensive.

By creating multiple drafts it has become handy to show what I have done correct and what I have done wrong it also helps me to pick out selected styles and selected fonts it also allows me to evaluate how something looks when compared to other products. The use of the drafts also helps me to be able to use them as a starting point and not have to start completely from scratch. I also kept the draft copies open on Photoshop so that if I wanted to I could select good parts from one part and leave the bad parts this helped to bring together the front cover a lot faster because it was already composed and just had to be positioned cropped and edited.

When I used Photoshop I made sure to edit the image to make it look richer and bolder, I also adjusted the contrast of the image to make it look brighter and sharper as well as correcting any lighting mistakes of the image.

all images

contents page mockup

front cover

LIIAR analysis of front cover and contents

conventions analysis