Third Draft

this is my third but not final draft, i dislike the font of the masthead, I feel it does not fit into the Genre that well I also believe that it does not give the feeling of a rock magazine.

The main image is too bright for the genre I'm aiming for and the patterned design doesn't fit well either, because of this I feel i may change the image around and swap it for another one or at least darken the current image.

the colour scheme I feel went well together but I am not so sure that it fits well into the genre and some if the colors are not uniform or eye catching, and so this could distract the readers audience from the magazines content.

second draft

this is my second front cover draft.

first draft

This front cover draft is of poor quality and so I think I will do a redraft of it i Believe that the front cover needs a new image because the one that i have used does not show the iconography associated to the genre, the font of the masthead is very large and is in front of the model and gets in the way of the model, I believe that I can change the image to one with more light because this one does not have enough light and so makes the background of the artist appear yellow.
the colours used are very basic and blocked in and so are obtrusive of the image and make it appear to be more basic, and makes the magazine look unprofessional.

behind the scenes of practice photoshoot

 

this is one of the footage results of the behind the scenes, this was taken during the practice shoot. the practice shoot. The practice photoshoot was good because it allowed me to experiment with lighting conditions and see what worked well, the practice shoot also helped my to decide on who I was going to use in my magazine. by doing the practice shoot I could get ideas to what costumes could be used for my genre and what props would compliment the costumes.

this would also help me to see what worked well together.

Costume ideas

My chosen model is Lauren Wilson

Costume and makeup ideas

tops- band t- shirts, corset, t-shirts custom made t-shirt designs.

bottoms -  these could be Jeans, Skinny Jeans or anyother materials that suit the genre ( metal, pvc, lycra)

Shoes- new rocks, boots, osiris.

Make-up this could be something simple such as thick dark eyeliner and black mascara, or something more complex such as having the models entire face painted, this could be done to create a look that is recognisable to the genre but is at the same time something unique and individual towards my model.

practice shoot

The image above where the model is infront of the newspapers would make a great double page spread becuase my model is shot with a long shot and so would fit in with the conventions of double page spreads. the image is also well lit and so would not have problems being edited.

shooting location ideas

The location Ideas I could use for shooting my front cover would be the Graffiti works around Hull as these are quite strange and  quite well designed. they would also fit in well with my choosen genre because the scremo genre is quite dark just like some of the graffiti designs around hull.

one of the other ideas would be outside of hull library  because it has stone walls and is easy to get high angle and low angle shots from the side of the building.



I was also thinking of using my models bedroom due to there being posters on all of the walls related to the genre which I am using for my photoshoot. this location would also be useful becuase i can control the amount of light getting on my model and also have greater control over the images.

Another idea would be to use a backdrop for the model and add the location onto the back of the model this could be achieved with a blank well lit back ground, this means i could go out without the model take my initial images about the location and place them behind the model. This offers versatility because I can change locations without having to edit the model shots, this also means that i can take pictures where my model could not be seen (due to improper lighting).

complete release of motionless in white devils night

devils night by motionless in white fits into my magazine because it follows the same genres

focus group questions and video

1.   

What music magazines (if you do) do you buy?

2.  

  If Not, then why?

3.   

How do you think the magazine you read can be improved? (Price wise, prizes etc.)

4.   

Do you think a multi-genre magazine is necessary?

5.   

If so, then how would it benefit you?

6. 

   What prompts you to purchase that music magazine? (Is it cheap, what does it offer?)

7. \

   What other aspects appeal to you about the magazine? (What else do you like about it?)

8.

    Do you think there should be a price difference for digital versions?

9

.    Would you like more give aways?

motionless in white : devils night

hand drawn double page spread mockup

hand drawn contents page mockup

hand drawn front cover mockup

double page spread mockup

content page mockup music magazine

front cover mockup

Price and frequency

the magazines sell for various prices, most magazines i looked at are monthly magazines this helps consumers buy it because they do not have to keep buying new ones. the monthly release also helps because it means that readers are not going to miss an edition of a magazine because it remains in shops longer.

the average price for one of the music magazines was between £2.50 and £3.00 and so to make my magazine appear cheaper to readers I would sell if for £2.00 to start with so it appeared cheaper than the rest and then change the price to £2.50 to bring it up with the conventions of magazine pricing, but still make it appear cheaper than other magazines on the market.

(price sources Google)


My magazine will be released every month because looking on my demographics research and my targeted group of people (lower class + working class) a release every month would mean that people can afford to purchase and they can easily collect the issues every month, because it is a monthly readers will also believe that it is cheaper but they are still buying all the issues because they believe it to be cheaper than it actually is even though they are buying all of the issues.


By releasing every month it helps to build more content because more things happen over a month than they do over a week or bi-weekly, this means that the magazine will have more interesting detailed information and will have more content targeted at the readers, it also helps to keep a grip on the genre the magazine is appealing to.

moodboards

Kereang reader profile

this is the reader profile of kerrang magazine it shows that the average audience is male but 40 percent is female this means that to target the audience groups the magazine uses basic colours that do not make either reader group alienated to the colour differences, the reader profile shows that the average age for kerrang is 19, the target audience is a media savvy group, who are active consumers of media, fashion, and computer games. the adult circulation of kerrang is 85377, showing that even though the majority of readers are teens adults still buy it, this is most probably because they buy it for their kids. the magazine targets Young teens this means that the magazine cannot be expensive, because young readers will not have much money. the magazine would advertise about technology because this is what the target audience is in to.

because the magazines readers enjoy fashion it is important to find  out what fashion the reader is interested in, this means that they have to find out what styles are up to date meaning that they need information as to what the readers are wearing otherwise they are not going to read something which they are not going to enjoy i.e. posting about the latest pop clothes in kerrang who's target audience are not into that type of thing.


the reader profile also shows what language to use with the reader because there is no point in talking in text speak to readers who do not enjoy text speak this is also evident in slang, meaning that if the magazine wants to talk to it's target audience it will use the correct terminology that the readers can understand and so that it is not insulting or diminutive to the reader.

The KERRANG! Reader

this shows the audience majority of readers are male but it is a close difference in percentages just 8 percent difference, this shows the group who like rock and the styles of kerrang are closely related together.
the age groups of readers in in the majorities of 15-24 and a smaller percentage in 25-34 this shows that the audience to target a music magazine with would be teenagers becausee they are closest related to the music in which they listen to not to mention most artists in that genre will be that age group also.

social class

social class system

 I am probably going to target lower class and working class because that is where most if not all of the youth are located and since the majority of music magazines are purchased by the youth then it is wise to target them because there is no point in targeting the upper classes who probably don't even read music magazines.

demographics

demographics - A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social classbands (as the rich may want different products than middle and lower classes and may be willing to pay more) and gender (partially because different physical attributes require different hygiene and clothing products, and partially because of the male/female mindsets). (source Wikipedia)

Tokio Hotel

Tokio hotel

Tokio hotel is a German band and so this is why the spelling of Tokyo is Spelled Tokio because of the translation differences.  the band formed in 2001 and have released 4 albums in English and more in German.

the bands two main stars are Bill and Tom who are twins and the main focus of the group in 2011 Tokio Hotel where voted to having the billest Fan army in the world as voted for by the fans, this is not the first ime they have won the award and i have voted for them myself :)


members:

Bill Kaulitz - lead vocals
Tom Kaulitz - guitar
Georg Listing - bass
Gustav schfer - drums


Tokio Hotel

motionless in white immaculate misconception

motionless in white immaculate misconception

music profile of me

I enjoy listening to lots of rock music but also have a few varied tastes these include


Tokio Hotel
Motionless in white
black veil brides
slipknot

and many many more


i will be posting profiles on my favourite two bands in another post.

conventions of three front covers

The Genre I'm Covering.

the metal genre has very well performed music, and has more meaningful lyrics than pop because the majority of the time the artists themselves have wrote their own music.

the reason for choosing this genre is because metal, and rock are so influential towards other genres  and so have an impact, this means that no matter what genre is covered there will always be metal and rock influences in it, this means that by covering these genres I can get to where the source of the influence comes from, rock and Screamo.

the screamo genre

Screamo is a sub genre of hardcore punk that predominantly evolved from emo, among other genres, in the early 1990s. This initially involved a more aggressive offshoot of emo music that developed in San Diego in 1991. Screamo essentially describes a particularly dissonant style of emo influenced by hardcore punk.
Screamo uses typical rock instrumentation, but is notable for its brief compositions, chaotic execution, and screaming vocals.

 (Screaming is a vocal technique that is most popular in sub genres of heavy metal, and is also used in some genres of punk and industrial. While intensity, pitch, and characteristics vary from vocalist to vocalist, screamed vocals generally accompany heavy music, and are associated with more aggressive musical themes or styles.) While occasional screaming has been used for effect in heavy metal since the genre's dawn in the late 1960s (with singers such as Robert Plant, Ian Gillan and Rob Halford employing the technique frequently), screaming as a normal method of lyrical delivery first came to prominence in heavy metal as part of the thrash metal explosion of the 1980s.Thrash metal was influenced both by heavy metal and by hardcore punk, the latter of which often incorporated shouted or screamed vocals. The first instance of screaming used as a constant delivery of lyrics was Chuck Schuldiner of the band Death.



(sources wikipedia, me)

breif

to design a contents page, front cover and double page spread of a new music magazine. all images and text must be original, a minimum of 4 images.

evaluation of front cover

Evaluation of Front cover

During the production of the final front cover I made created multiple drafts of the front cover changing fonts and the background images.

My magazine follows the conventions of placement of the title and also the placement of pull quotes, this is to allow it to be easily recognised and to show what is inside the magazine, it also creates a more traditional look to the magazine. My magazine cover does not show the conventions of multiple images detailing what is inside I decided not to do this as it would have made the image too cluttered.

My magazine shows stereotypical college students and shows them enjoying themselves inn a location that is not clear or focused on. The magazine is targeting the age group of 16-18 due to the magazine been about people in the age range and the fact that college is for 16-18 year olds typically and so I fitted my image into this. My audience for the magazine is young college attendees who will get the most from the magazine and the magazine is designed to keep them informed about the college, although the college magazine could appeal to people in college who do not attend but are still in the correct age range.

To attract the target audience the magazine looks quite plain and basic but still colourful and attractive to draw people in, this helps to show people that the magazine is not targeting a particular genre and is instead appealing to a wider target audience it does this by not giving away much about its overall context and instead appealing to the masses. My magazine contains a plug to appeal to people especially the target audience of students to win a competition this is to draw them in to buying the magazine because there is then a chance of winning something they would not otherwise get. The image its self  is placed in a way that the models are wearing current styles to appeal to the new audience members and also look more attractive, it also helps to make the magazine break down barriers of age and social class because everything is simple and not high priced, the price of the magazine its self is also reflected in this because it is not something that is cheap but it is not overly expensive.

By creating multiple drafts it has become handy to show what I have done correct and what I have done wrong it also helps me to pick out selected styles and selected fonts it also allows me to evaluate how something looks when compared to other products. The use of the drafts also helps me to be able to use them as a starting point and not have to start completely from scratch. I also kept the draft copies open on Photoshop so that if I wanted to I could select good parts from one part and leave the bad parts this helped to bring together the front cover a lot faster because it was already composed and just had to be positioned cropped and edited.

When I used Photoshop I made sure to edit the image to make it look richer and bolder, I also adjusted the contrast of the image to make it look brighter and sharper as well as correcting any lighting mistakes of the image.

all images

contents page mockup

front cover

LIIAR analysis of front cover and contents