Thursday, 1 November 2012

Price and frequency

the magazines sell for various prices, most magazines i looked at are monthly magazines this helps consumers buy it because they do not have to keep buying new ones. the monthly release also helps because it means that readers are not going to miss an edition of a magazine because it remains in shops longer.

the average price for one of the music magazines was between £2.50 and £3.00 and so to make my magazine appear cheaper to readers I would sell if for £2.00 to start with so it appeared cheaper than the rest and then change the price to £2.50 to bring it up with the conventions of magazine pricing, but still make it appear cheaper than other magazines on the market.

(price sources Google)


My magazine will be released every month because looking on my demographics research and my targeted group of people (lower class + working class) a release every month would mean that people can afford to purchase and they can easily collect the issues every month, because it is a monthly readers will also believe that it is cheaper but they are still buying all the issues because they believe it to be cheaper than it actually is even though they are buying all of the issues.


By releasing every month it helps to build more content because more things happen over a month than they do over a week or bi-weekly, this means that the magazine will have more interesting detailed information and will have more content targeted at the readers, it also helps to keep a grip on the genre the magazine is appealing to.

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